Peroni Activation at Various F&B outlets
Step into the world of Italian style and passion with Peroni Nastro Azzurro. Order two cold pints of crisp Peroni at participating outlets to unlock your unique game pass and play our interactive challenge right on your smartphone. Climb to the top of the leaderboard to claim the ultimate getaway: an all-expenses-paid trip for two to the stunning, sun-drenched Amalfi Coast in Italy. Savor the moment, test your skill, and live La Dolce Vita.
The Amalfi Drive is an arcade-style mobile racer that captures the spirit of La Dolce Vita, placing players behind the wheel of a vintage Fiat 500 along Italy’s sun-drenched coastal roads. Designed for frictionless browser play without an app download, players steer along cliffside highways to dodge oncoming traffic like traffic cones and other cars. By collecting Peroni bottle caps and strategic power-ups—such as point multipliers and speed boosts—players build high-scoring runs through responsive, mobile-first touch controls.
Tied to an exclusive on-premise promotion where purchasing two Peroni pints grants a single-use access code, each gameplay session automatically logs scores onto a central campaign leaderboard. Over the course of the 30-day activation, players can track their rank in real time, encouraging repeated outlet visits to improve their standing. When the campaign concludes, the top scorer on the leaderboard claims the ultimate grand prize: an all-expenses-paid trip for two to the Amalfi Coast.
The player experience was engineered around total convenience across participating pubs in Dubai, turning a casual beer order into immediate digital entertainment. Upon purchasing two pints of Peroni, venue staff hand the customer a voucher featuring a unique, single-use QR code. Scanning the code with a smartphone camera launches the arcade racer instantly in the phone’s web browser; eliminating app store downloads, tedious registrations, or frustrating load times so players can jump straight into the action at their table.
Throughout the 30-day activation, both participants and campaign administrators maintained real-time visibility over the central leaderboard. Players could check their mobile screens to monitor their rank, creating an exciting competitive feedback loop that encouraged return visits to Dubai outlets to secure additional codes.
Once activated, players take control of the vintage Fiat 500, navigating the picturesque Amalfi Coast while dodging obstacles and collecting Peroni bottle caps to score points.
The single-use QR code ensures that every game session is securely tied to a verified purchase, preventing repeated plays or link sharing.
Players are required to enter their name, phone number, and email address before launching the game, the Peroni activation seamlessly captured valuable zero-party data directly from engaged consumers.
Designed specifically for instant mobile browser play, the gameplay requires zero downloads or setup—allowing players to jump straight into the action directly from their smartphone screen. Optimized for low-latency web performance, the game delivers smooth 60 fps retro-arcade graphics alongside highly responsive, one-touch mobile controls.
Throughout the 30-day activation, both participants and campaign administrators maintained real-time visibility over the central leaderboard. Players could check their mobile screens to monitor their rank, creating an exciting competitive feedback loop that encouraged return visits to Dubai outlets to secure additional codes.
At the core of the activation was a customized, purpose-built admin console designed to give the client total control over campaign operations. Serving as both a mini-CRM and a real-time analytics engine, the dashboard seamlessly logged comprehensive player profiles, including contact details, unique receipt token numbers, exact play timestamps, and final scores.
By centralizing data visualization, the console empowered the team to easily monitor engagement metrics and track venue performance. This all-in-one hub eliminated operational complexity, ensured data accuracy, and kept the client effortlessly on top of the entire activation lifecycle.
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