GAME-BASED BRAND ENGAGEMENT

Better engagement
through games.

People pick up their phones for thirty seconds of play more often than they pick up an ad. We build hyper-casual mobile games that put your brand inside that moment — easy to start, hard to put down.

Hero Game
No App Download
NO APP
DOWNLOAD
Play on Browser
PLAY ON
ANY BROWSER
Device Agnostic
DEVICE
AGNOSTIC
Launch with Link
LAUNCH WITH
LINK / QR CODE
No App
NO APP
DOWNLOAD
Browser
PLAY ON
ANY BROWSER
Device
DEVICE
AGNOSTIC
QR
LAUNCH WITH
LINK / QR CODE
Format Phones
The format

Keep it simple.
Keep your target audience engaged.

A Hyper-Casual branded game is a bite-sized, ultra-simple interactive experience designed around a single, instantly understood mechanic (like tapping, swiping, sorting, or stacking).

It requires zero learning curve; anyone can play it immediately without reading instructions, and a typical session lasts anywhere from 30 seconds to 2 minutes.

Play Time
PLAY TIME UP TO 2 MIN
Simple to Play
SIMPLE PLAY MECHANICS
Zero Learning
ZERO LEARNING CURVE
Portfolio

Games we've built for real brands.

A sample of the activations we've shipped across retail, automotive, and FMCG — each tuned to a different brand, mechanic, and reward.

Mini Cricket game launched during the ICC World Cup 2026. Highest score on the leaderboard wins!

Mechanic: Cricket
Genre: Sports

Test your reflexes against the obstacles and collect Dabur branded goodies to earn points.

Mechanic: Reflex / QTE
Genre: Rail Flyer

Drive along the scenic Amalfi Coast, avoid obstacles and collect power-ups. The winner wins a trip to Amalfi, Italy.

Mechanic: Reflex
Genre: Driving

Guide little Tom home. Avoid obstacles and collect the Arm & Hammer products to score high.

Mechanic: Reflex
Genre: Rail Shooter

Choose between the Abarth 500 or Spider and race against the clock. Collect gas cans and timers to earn points and extra time.

Mechanic: Reflex / Racing
Genre: Driving

Race against the clock on shifting dunes in the Qatar desert. Collect clocks and power-ups to reach all 5 checkpoints.

Mechanic: Reflex
Genre: Driving

Cut between the lanes in this F1 themed racer. Launched during the F1 season 2025 at Yas Marina circuit.

Mechanic: Reflex / QTE
Genre: Driving

Dabur

Test your reflexes against the obstacles and collect Dabur branded goodies to earn points.

Mechanic: Reflex / QTE
Genre: Rail Flyer

Peroni Nastro Azzuro

Drive along the scenic Amalfi Coast, avoid obstacles and collect power-ups. The winner wins a trip to Amalfi, Italy.

Mechanic: Reflex
Genre: Driving

Arm & Hammer Arabia

Guide little Tom home. Avoid obstacles and collect the Arm & Hammer products to score high.

Mechanic: Reflex
Genre: Rail Shooter

Abarth

Choose between the Abarth 500 or Spider and race against the clock. Collect gas cans and timers to earn points and extra time.

Mechanic: Reflex / Racing
Genre: Driving

Jetour Qatar

Race against the clock on shifting dunes in the Qatar desert. Collect clocks and power-ups to reach all 5 checkpoints.

Mechanic: Reflex
Genre: Driving

Peroni Nastro Azzuro

Cut between the lanes in this F1 themed racer. Launched during the F1 season 2025 at Yas Marina circuit.

Mechanic: Reflex / QTE
Genre: Driving

Let's discuss
your next
gaming project.

The opportunity

How will custom mini games help your brand stand out?

People report feeling more engaged, relaxed, focused, and happy playing mobile games than scrolling social media. An upbeat, positive mood is a measurable advantage — and it's one a well-timed game can create.

Shield

Crush the Attention
Economy Deficit

Modern consumers drop attention on social feeds within 1.5 to 3 seconds. Hyper-casual game mechanics harness immediate micro-rewards. Instead of swiping past, users hold their attention on the brand for 30 to 90 seconds voluntarily.

Treasure

Zero & First-Party
Data capture

Instead of demanding something from the consumer, the brand offers entertainment or gamified rewards (e.g. "Score 500 points to unlock a 20% discount code"). This incentivizes consumers to willingly share emails, phone numbers, or preference choices to claim their prize.

Alien

Jump Audience
Barriers

Complex games only reach core gamers. Hyper-casual games appeal across all ages and genders; over 50% of mobile casual gamers are adults aged 25-50, with near-equal gender splits.

Rocket

Frictionless
Solution

The games are browser powered; there is no need to download an application. Users can launch the game from a link or QR code.

Shield

Crush the Attention
Economy Deficit

Modern consumers drop attention on social feeds within 1.5 to 3 seconds. Hyper-casual game mechanics harness immediate micro-rewards. Instead of swiping past, users hold their attention on the brand for 30 to 90 seconds voluntarily.

Treasure

Zero & First-Party
Data capture

Instead of demanding something from the consumer, the brand offers entertainment or gamified rewards. This incentivizes consumers to willingly share emails, phone numbers, or preference choices to claim their prize.

Alien

Jump Audience
Barriers

Complex games only reach core gamers. Hyper-casual games appeal across all ages and genders; over 50% of mobile casual gamers are adults aged 25-50, with near-equal gender splits.

Rocket

Frictionless
Solution

The games are browser powered; there is no need to download an application. Users can launch the game from a link or QR code.

Engage with your audience online and offline.

QR

URL and QR codes

Print it on packaging, receipts, or a shelf-talker and let people scan straight into the game.

Social

Social media

Drop it into a feed, a story, or a DM — no app download, no login wall.

Events

Events & on-location

Bring it to a retail floor or activation booth and turn footfall into play time.

QR

URL and QR codes

Print it on packaging, receipts, or a shelf-talker and let people scan straight into the game.

Social

Social media

Drop it into a feed, a story, or a DM — no app download, no login wall.

Events

Events & on-location

Bring it to a retail floor or activation booth and turn footfall into play time.

Reward your customer spend &
action with a single use QR Code.
Inspired by classic arcade machines.

A single-use dynamic QR code serves as an exclusive digital key. Reward your customers once they perform an action; such as making a purchase, leaving a review, or completing a loyalty challenge.

The unique code automatically expires the moment the player finishes their session and submits their contact details. This automated "one-and-done" mechanic prevents code sharing or repeated play, allowing brands to capture verified zero-party data while ensuring every reward distributed corresponds strictly to a verified customer action.

Reward your customer spend &
action with a single use QR Code.
Inspired by classic arcade machines.

Scan QR

Q & A

What are custom branded mini games, and how can they benefit my business?

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How do branded mini games increase customer engagement?

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Why are hyper-casual mini games effective for marketing campaigns?

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How can gamification improve brand awareness and brand recall?

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Can branded mini games help generate more leads and customer data?

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How do mini games encourage repeat customer engagement and retention?

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What types of businesses can benefit from branded mini games and gamification?

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How do branded mini games compare to traditional marketing activations?

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Can branded mini games be integrated with loyalty and rewards programs?

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How do gamified campaigns increase customer participation at events and exhibitions?

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What metrics can businesses track to measure the success of a gamification campaign?

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Can branded mini games be customized to match our brand identity and campaign goals?

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How long does it take to develop a custom branded mini game?

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Can branded mini games be used across websites, mobile apps, and social media campaigns?

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Why should businesses choose Immerse Digital Solutions for custom branded mini games and gamification?

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IconLet's talk about your project!

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