RETAIL OUTLET GAME ACTIVATION
To celebrate the 2026 ICC Men's T20 World Cup, African & Eastern launched an interactive mini cricket game across its retail outlets in the UAE. The in-store activation brings tournament excitement directly to cricket fans while giving shoppers an extra reason to play and win.
Launched for the duration of the 2026 ICC Men’s T20 World Cup, the interactive game rewarded African & Eastern customers with one entry for every AED 100 spent. Throughout the campaign, players competed on the leaderboard for daily and weekly rewards, culminating in a grand prize draw at the conclusion of the tournament.
Power Play Challenge is a fast-paced, arcade-style mobile mini-game built around a simple premise: step up to the crease as the batsman and score as many runs as possible from a single 10-ball over. Designed for short play sessions, high replay ability, and quick engagement, the game combines intuitive tap/swipe mechanics with a multi-tiered reward system.
Launched for the duration of the 2026 ICC Men’s T20 World Cup, the interactive game rewarded African & Eastern customers with one entry for every AED 100 spent. Throughout the campaign, players competed on the leaderboard for daily and weekly rewards, culminating in a grand prize draw at the conclusion of the tournament.
Power Play Challenge is a fast-paced, arcade-style mobile mini-game built around a simple premise: step up to the crease as the batsman and score as many runs as possible from a single 10-ball over. Designed for short play sessions, high replay ability, and quick engagement, the game combines intuitive tap/swipe mechanics with a multi-tiered reward system.
Customers are given a unique, single-use QR code whenever they spend AED 100, the activation eliminates all traditional barriers to entry. Customers simply scan the code with their smartphone camera to launch the game instantly in their web browser—requiring zero app downloads, complex sign-ups, or long wait times. This hyper-frictionless flow turns a routine checkout into immediate digital entertainment, allowing shoppers to play, submit their score to the leaderboard, and compete for prizes in seconds right at the storefront.
Daily Rewards: Instant gratification trigger via the 3-in-a-row sixes streak, resetting every 24 hours to encourage daily return visits.
Weekly Leaderboards: Sum of the player's best single-run performance within a 7-day cycle. The top rankers at the end of each week win special discounts & prizes.
Grand Prize Tournament: Tracks overall high scores across the entire event campaign. The absolute top scorer on the global leaderboard claims the ultimate Grand Prize.
During the ICC T20 World Cup, all retail customers who made a purchase worth AED 100 gets a chance to play. They receive a single-use QR code at the checkout counter.
Once scanned, the code grants exactly one game attempt and immediately deactivates upon session completion—preventing link sharing, duplicate attempts, or URL tampering.
Player details are collected at the start of the game session.
The player faces 10 deliveries per attempt. The spin and speed of the ball changes. Players require quick timing and directional control to time boundaries (1, 2, 3, 4, or 6 runs). Wickets can penalize score and end the session early.
Daily Rewards: Instant gratification trigger via the 3-in-a-row sixes streak, resetting every 24 hours to encourage daily return visits.
Weekly Leaderboards: Sum of the player's best single-run performance within a 7-day cycle. The top rankers at the end of each week win special discounts & prizes.
Grand Prize Tournament: Tracks overall high scores across the entire event campaign. The absolute top scorer on the global leaderboard claims the ultimate Grand Prize.
To keep players engaged and handle reward distribution seamlessly, the campaign platform integrated a custom mini-CRM directly within the admin panel.
This centralized system automatically captured real-time gameplay scores, allowing campaign managers to sort, filter, and segment high scorers across daily, weekly, and grand prize tiers with a single click.
Once winners were validated, the admin panel triggered automated, branded email alerts notifying players of their wins and providing prize redemption instructions streamlining campaign operations and delivering prompt player recognition without manual overhead.
At the core of the activation was a customized, purpose-built admin console designed to give the client total control over campaign operations. Serving as both a mini-CRM and a real-time analytics engine, the dashboard seamlessly logged comprehensive player profiles, including contact details, unique receipt token numbers, exact play timestamps, and final scores.
By centralizing data visualization, the console empowered the team to easily monitor engagement metrics, filter and validate daily and weekly leaderboard winners, and instantly trigger automated winner emails directly from the platform. This all-in-one hub eliminated operational complexity, ensured data accuracy, and kept the client effortlessly on top of the entire campaign lifecycle.
Let's talk about your project!
